Follow us on Twitter | Instagram
Move over kids born with silver spoons, and get ready to meet a few individuals born with “diamond spoons” in the 2024 Netflix series “Super Rich in Korea,” and see how they spend their daily lives in Seoul’s poshest pockets. The series is a quick, fun superficial look into the lives of the super rich, their opulent homes, extravagant clothes, ridiculously priced meals and exclusive parties. Don’t expect revelations or key takeaways.
Hosted by comedian Cho Sae-Ho, Got7’s BamBam, and singer Mimi, “Super Rich in Korea” starts off in Seoul, but also follows its rich protagonists to France, Italy, and Pakistan. The five super-rich individuals featured in the show are fashionista Aren Yoo, who works as a Korean ambassador for premium fashion brands; Noor, an Iraqi-American social media influencer; Singaporean business tycoon David Yong; Italian Teodoro Marani, whose family owns the bag brand Henry Beguelin; and Kim Anna, a Pakistani-origin Korean businesswoman who is married to a wealthy nobleman from Pakistan. Noor is the only one among them who is completely self-made, while the rest of them come from already affluent families.
David Yong stands out as one of the most entertaining personalities on the show. At 37 years old, he embraces loud branded clothing adorned with bling and frequently reminds others that he belongs to Singapore’s wealthiest 1%. He travels in a private jet to save time and owns eleven luxury cars across four different countries. In “Super Rich in Korea,” David Yong is looking to purchase a swanky river-facing apartment. Teodoro Marani accompanies David while house-hunting, and when they see a penthouse with four private elevators, David simply hands out his card to pay for the place right then and there. Now, that’s super-rich – the ability to buy apartments like apples in the market.
The personality clash between David Yong and Teodoro Marani is hilarious. Both men come from wealth, but while David Yong doesn’t bat an eyelid before spending millions, the younger Teo is surprisingly grounded, or at least displays a relatable shade of prudence on the show. In episode 4 titled “The Art of Italian Flirting,” the two embark on a double date that feels straight out of a dating show, showcasing the chuckle-worthy contrast in their personalities. Among the women, Aren Yoo is probably the most memorable. In her own words, “she is a random girl who is very skinny” and who loves dresses more than herself. Although she NEVER repeats a dress, no matter how expensive or unique it is.
Like any Korean variety show, a lot of the entertainment is generated by the amusing reactions of the panelists who watch the “Super Rich in Korea” going about their business. Comedian Cho Sae-Ho is hilarious in his reactions, especially when David Yong keeps mentioning how much everything he owns costs. The only surprising and relatable segment of this series was in episode three titled “Seoul, Paris, Milan” where Teodoro Marani visits his dad. What starts off as a really sweet evening where the duo cook together turns into an awkward, relatable father-son confrontation. Teo’s dad asks him what it will take for him to come and live with his family in Italy, and before it could turn into a full-blown argument, Teo simply bows out and leaves the room.
If it weren’t for their ostentatious displays of wealth, the super-rich individuals featured in the series aren’t particularly interesting. They come across as average, likable individuals, although this could simply be a PR exercise for the cameras. Essentially, “Super Rich in Korea” is a no-brainer series to indulge in over the weekend, especially if you’re seeking to live vicariously through the onscreen experiences of the wealthy.
Watch “Super Rich in Korea” on Netflix.
Read Next: Heeramandi – Bhansali’s Courtesan Games is Luscious But Tepid
Also Read: Einstein and the Bomb Review (Audio Version Below)